About Ash Maurya

Ash has built products for more than a decade, and throughout that time he has been in search of a better, faster way for building successful products. He has tried everything from building products in stealth, building a platform, open sourcing, practicing release-early release-often, embracing “less is more”, and even trying “more is more”.

He is the author of two very popular books:


 

Questions for Ash:

  1. Your blog is titled, Love the Problem. Though I understand its meaning, why is it so important for you?
  2. Could you help summarise what problem interview and solution interview mean?
  3. In an updated post that leads to Customer Forces Canvas, you proposed a few changes to problem interview. You removed problem ranking and made other changes. Could you explain the changes and why?
  4. You focussed on triggers instead of demographics. Why?
    5. In an updated post that leads to Customer Forces Canvas, you proposed a few changes to problem interview. You removed problem ranking and made other changes. Could you explain the changes and why? You focussed on triggers instead of demographics. Why?

    6. You also mentioned that “Outcomes and jobs versus problems afford more discovery”. Help us understand this better?

    7. How does the new problem interview script 2.0 look like and how is it represented in the canvas?
    8. What do the PUSH and PULL arrows signify in the canvas?
    9. What happens after you fill this canvas out? What do we do with a filled canvas? How does it help us make the right decision and move forward?
    10. Have you been using this in real scenarios?
    11. Could you summarize the 3x3x3 Perspective for getting your Vision, Strategy, and Product aligned

Resources:

  • https://blog.leanstack.com/the-customer-forces-canvas-updated-5e743fbc859c