Yours Productly – A podcast channel for product managers

Through this podcast interview series, I speak to product leaders all across the world and learn from how they build and manage world class products. Over the course of past several months I have interviewed people like Steve Johnson, Shardul Mehta, Prabhakar Gopalan, Mike Smart, Michael Eckhardt and many others. One of the important segments of my podcast interviews are ‘war stories’, where I ask my guests to narrate case studies where they solved the most challenging problems as product managers. I also ask my guest to provide books recommendations that may have shaped their careers.


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So far Ravi has created 96 entries.

Mike Smart, Egress Solutions on How to Measure the Effectiveness of your Product Management team

About Mike Smart

Mike brings more than 25 years of high technology industry experience in a variety of leadership roles to the business. He has completed successful engagements with technology companies such as NetApp, Sage, VMware, BigMachines, K1 Capital, Vista Equity Partners, P2 Energy Solutions and Identive.

Prior to founding Egress, Mike served in leadership and […]

By |May 1st, 2015|Categories: Uncategorized||0 Comments

Prabhakar Gopalan on Whole Product Concept , Difference between MVP and Whole Product and What it Takes to be a Craftsman PM

Prabhakar Gopalan is Principal & eponymous founder at PG Consulting. He works with Venture Capital funded Startup CEOs and Fortune 1000 executives to help them with growth strategies. His background spans a diverse set of roles in systems engineering, consulting, product management, product marketing, corporate strategy and mergers & acquisitions. He has worked at […]

By |April 25th, 2015|Categories: Uncategorized||0 Comments

Michael Eckhardt, MD, Chasm Institute on the 7 Deadly Sins of Crossing the Chasm, the New Edition of Crossing the Chasm 3.0, and other PM Wisdom

Michael Eckhardt, Managing Director of Chasm Institute shares the 7 deadly sins of crossing the Chasm derived from his vast experience of 500 client engagements in the last 15 years. He also talks about the new edition of Crossing the Chasm that has sold more than 2 million copies He shares about market development […]

By |April 20th, 2015|Categories: Uncategorized||0 Comments

Minette Norman, VP, Autodesk on Building Organizational Savvy, Actively Managing your Career, Negotiating Office Politics, Self-Promotion, and much more

About Minette:

Minette Norman is the Vice President of Global Engineering. Her organization includes engineering operations, localization, engineering transformation, engineering community, and technical training. She oversees the operation of Autodesk R&D centers in Shanghai and Singapore that comprise more than 1200 software developers, testers, product managers, and user experience professionals.

Show Notes:

2:15: Introduction to Minette Norman

3:50: Personal […]

By |April 7th, 2015|Categories: Uncategorized||0 Comments

Rich Mironov on his upcoming book, why PM is inherently political, trends and shifts in PM discipline, paying it forward and much more

Show notes:

6:35: Is product manager also a people manager? Should he also Manage people issues in the team or should that be relegated to the individual functional managers?

11:30: Do you believe a product manager should try working in different domains through his career or getting competency in a single domain?

15:00: How can PMs get better in […]

By |April 5th, 2015|Categories: Uncategorized||0 Comments

John Mansour, PM Veteran for 25 yrs on B2B PM Framework, Biggest Career Lessons and other PM Wisdom

Show notes:

3:30: John’s career Journey

4:10: Business 2 Business Product Management Framework

6:10:  Why do product managers or the PM organizations need a framework to operate?

6:45: Why has the software industry not been able to arrive at a consensus to form a common standard or framework on product management globally.

9:55:  Shares about Proficientz’ B2B PM Framework

18:55: Why […]

By |March 31st, 2015|Categories: Uncategorized||0 Comments

Micah Dickerson, Sr. PM Autodesk on Managing Remote teams, Managing Upwards and on other PM wisdom

Micah Dickerson is a Senior Product Manager on the AutoCAD team with responsibility for AutoCAD for Mac, as well as several key areas of core AutoCAD. He’s been working in the software world for more than 15 years, and has a background in architecture, web technologies, market research, and visual design. He has spent […]

By |March 29th, 2015|Categories: Uncategorized||0 Comments

Amar Hanspal, SVP, $ 2 Billion Autodesk on Product Strategy, Decision Making & other PM wisdom


Amar Hanspal As Senior Vice-President, Products at Autodesk shares his wisdom on product strategy for a large organization, how he handles trends and competitive threats, prioritizing projects, decision making process towards  crucial decisions like acquisitions or killing existing projects, how he manages time, how does he manages information overload, how he keeps himself sharp at […]

By |March 24th, 2015|Categories: Uncategorized||0 Comments

Daniel Elizalde on Feature Prioritization and 4 Pillars of Product Leadership

By |March 22nd, 2015|Categories: Uncategorized||0 Comments

10. Boris Masis, Google on User Research and Customer Interview Techniques

Boris Masis stumbled into his first accidental Product Management job when he became the internet director for an education company in Boston, Massachusetts. Boris then went on to work as a web product manager at Shutterstock in New York, and as an Android product manager for Samsung in Singapore. Boris is currently at Google […]

By |March 7th, 2015|Categories: Uncategorized||0 Comments

08. Meri Rosich: CEO, App Strategy Labs On Successful App Marketing Strategies

Meri Rosich is CEO/Founder of App Strategy Labs, an Ex-Bertelsmann digital, Samsung MKT, Amex innovation consulting. UNWomen STEM Ambassador

Show notes:

5.20 mins: Meri’s Career Trajectory
15 mins: About App Strategy Labs
28.5 mins: A low down on the global App Economy
34.5 mins: How to succeed in building Apps
44.5 mins: Surviving competition
47.5 mins: Should your App be reviewed […]

By |March 3rd, 2015|Categories: Uncategorized||0 Comments

A Primer on the Internet of Things

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By |February 19th, 2015|Categories: Uncategorized||0 Comments

06.What Customers Want: Using Outcome-Driven Innovation to Create Products – A Book Summary

Shesh Vasudevamurthy with 18 years of experience in product management, product development and strategy consulting shares his knowledge on OEM Negotiations, Technology partnerships, product management, and books that have shaped him.

Show Notes:

2 mins: Introduction of Shesh
4. 2 min: About Confianzys
10 min: OEM Negotiations
11.5 min: Why companies get into OEM Partnership
18.5 mins: Stakeholders in an […]

By |February 15th, 2015|Categories: Uncategorized||0 Comments

05. Robert Huber: On Product Management Frameworks, On Product Management and Product Owner Roles, His Biggest Career Lessons, and much more

In this podcast we learn from Robert his own career trajectory, we will understand about standard product management frameworks in the industry, we understand the power struggles between a product manager and a
Read More

By |February 11th, 2015|Categories: Uncategorized||0 Comments

03: Scrum -The Art Of Doing Twice The Work In Half The Time, A Book Summary

By |February 8th, 2015|Categories: Uncategorized||0 Comments

02: Hooked: How to Build Habit-Forming Products – A Book Summary

By |January 30th, 2015|Categories: Uncategorized||0 Comments

01. Adrienne Tan: Career in Product Management

Starting this week, I begin weekly podcast where I speak to experts and product leaders and learn from them about what it takes to build excellent products, the processes, the methodologies,  that goes into building world class products. I also do book summaries on important and inspiring books that are relevant to product management and […]

By |January 21st, 2015|Categories: Uncategorized||0 Comments

How to hone your product sense?

By |November 21st, 2014|Categories: Uncategorized||0 Comments

Project 52 Lunches

I read this quote long ago and it has stayed with me since then:

“Product managers build a network, make friends everywhere, radiate their values, and know whom & where to go to at every turn in their journey.”

The last thing a product manager must suffer is a reluctance to meet new people. Being a […]

By |August 24th, 2014|Categories: Uncategorized||0 Comments

Global Product Management Frameworks

Organising Product Camp Singapore opened up a world of opportunities to meet the best in class people from the product management fraternity in Singapore and beyond. My calendar these days is full with lunch meetings with some of the amazing people I met in Product Camp Singapore.

Robert Huber is one of the passionate product management practitioner, […]

By |August 20th, 2014|Categories: Uncategorized||0 Comments

The Product Scorecard

It was a satisfying week since I got to immerse myself in Michael Porter’s Competitive Strategy, a world authority on the subject. More on that later in a separate blog post. The other interesting thing that happened to me this week was my introduction to the concept of The Product Scorecard. My product manager […]

By |August 20th, 2014|Categories: Product Management||0 Comments

The Role of S Curves in Product Innovation

One of the high points of Product Camp Vol 2 was listening to Ani Bhalekar’s talk on S-Curves. I had my big Aha! moment while the concept made perfect sense to me. This blog post is derived from his talk.

Businesses, or the products of businesses, follow an S curve that are characterised by a […]

By |August 19th, 2014|Categories: Uncategorized||0 Comments

From Products to Platform: APIs as a Business Strategy

Silicon Valley is replete with big success stories of companies that once started only with a killer app or a product but went on to grow into huge companies, be it Facebook, Twitter, Evernote, you name it. And they all attribute their success to their API strategy of converting their products to platforms.

I just finished […]

By |August 9th, 2014|Categories: Uncategorized||0 Comments

Product Camp Singapore Vol 2 a Success

After a promising launch of Product Camp Singapore last year, we organised the second edition on 2nd August at the inspiring precinct of Silicon Straits. With more than 60 product managers and marketers as participants from some of the best product companies and startups, Volume 2 looked much better in its appeal and quality […]

By |August 4th, 2014|Categories: Uncategorized||0 Comments

Are You Living in Permanent Beta?

A couple of weeks ago, I curiously asked my product manager if the executive team of my organisation had a vision for a minimum number of years — and whether it was 3 years or 5. Though he did not give me a direct answer, what he tried to explain made perfect sense to […]

By |June 30th, 2014|Categories: Uncategorized||0 Comments

11 Axioms of Product Management

Money follows real value.
Value is created when problems are solved.
Value must be experienced before it is real.
Vision is essential but insufficient.
Strategies are essential but insufficient.
Execution is essential and can compensate for weak vision and sub-par strategy.
People get things done, not vision, strategy, roadmaps, or anything else.
Problem discovery comes first.
Customers are good for problem discovery, […]

By |September 18th, 2013|Categories: Uncategorized||0 Comments

How do you access product opportunities?

The core force driving companies that build products and services is identifying and accessing product opportunities.

A product opportunity exists when there is a gap between what is currently on the market and the possibility for new or significantly improved products that result from emerging trends.

In the article on What Drives New Product Development, Jonathan […]

By |September 15th, 2013|Categories: Uncategorized||0 Comments

How important is domain experience for a product manager?

The truth is many product managers are hired exclusively for their domain experience, and I do think that there a few products where domain experience is truly essential. However, this is an exception than the rule.

Marty Cagan in his book says that it can be dangerous for a product management to have too much […]

By |September 9th, 2013|Categories: Uncategorized||0 Comments

So, where do you find a good product manager?

From Marty Cagan’s book, Inspired.

I listed out the traits of a good product manager in a previous post. After reading the list of traits and skills, you may be thinking that such people are extremely rare. Good product managers are a rare breed.

There are different schools of thought on recruiting product managers. Many companies […]

By |September 9th, 2013|Categories: Product Management||0 Comments

Co-relation between Budget and Product Strategy

Most product companies begin their entire direction towards a new product investment with a strategy document. It’s the most important piece of document that cements the vision and direction at one place. It acts as a guiding light for the entire product team.

However, the most important dependency on product strategy is its budgetary limits. […]

By |August 18th, 2013|Categories: Uncategorized||0 Comments

On Story-Writing Workshops

A story-writing workshop is a meeting that includes developers, users, the product customer and other parties who can contribute by writing stories. During the workshop the participants write as many stories as they can. No priorities are associated to the stories at this point.

A story-writing workshop is known to be the most effective way […]

By |August 17th, 2013|Categories: Lean and Agile Philosophy||0 Comments

What is Cohort Analysis and why it is important?

I came across the term Cohort Analysis for the first time when I read Eric Ries’s Lean Startup and the concept seemed very powerful fundamentally especially in the context of web based products. And since the world is moving from desktop to the cloud, it seemed like an important concept to grasp. Therefore, I […]

By |August 13th, 2013|Categories: Product Management||0 Comments

How do you measure a product manager?

Paul Young  and Rich Mironov shared illuminating posts last week  on how to measure a product manager.  I also read about the same topic in the book, Inspired by Marty Cagan. That gave me a fillip to write on the same topic borrowing and adding on to their thoughts.

I have asked this question before to many people […]

By |July 28th, 2013|Categories: Product Manager||0 Comments

What does a product manager do?

Product Management is the intersection between business, technology and user experience. A good product manager must be:

Experienced in at least one
Passionate about all three
Conversant with practitioners in all.


Product Management is above all else a business function, focused on maximising business value from a product. Product Managers should be obsessed with optimising a product to […]

By |July 27th, 2013|Categories: Product Manager||0 Comments

Who is a Product Champion?

Product champions often play a major role in facilitating entrepreneurial behavior and innovation within organizations. Without the influence and efforts of these entrepreneurial champions, many organizational initiatives would not be successful.  Through this article, Alok Chakrabarti delineates the role of a product champion in product innovation.


By |July 27th, 2013|Categories: Product Manager||0 Comments

Desmystifying ISVs, VARs,OEMs, and SI

After all these years in the industry, I still struggle to understand with precision the distinction between an ISV, a VAR, OEM, and an SI. These terms are used generously in any industry especially in the realms of sales and marketing.

With this post, I intend to settle my confusions once and for all.

With my […]

By |July 27th, 2013|Categories: Business, Product Management||0 Comments

Overview on User Stories

What is a user story?

Describes functionality that will be valuable either to the user or purchaser of the system.

They are composed of three aspects:

A written description of the story used for planning and as a reminder
Conversations of the story that serve to flesh out details of the story
Tests that convey and document details and […]

By |July 27th, 2013|Categories: Uncategorized||0 Comments

On Writing User Stories

A good story is:

Valuable to users or customers




Care should be taken to avoid dependencies between user stories.

Dependencies lead to prioritization and planning problems.



Stories are negotiable. They are not written contracts or requirements that the software must implement.

Because story cards are reminders to have a conversation rather than fully detailed requirements themselves, they do not […]

By |July 27th, 2013|Categories: Uncategorized||0 Comments

What’s a PERT chart?

The Program (or Project) Evaluation and Review Technique, commonly abbreviated PERT, is a statistical tool, used in project management, that is designed to analyze and represent the tasks involved in completing a given project. First developed by the United States Navy in the 1950s, it is commonly used in conjunction with the critical path method (CPM).

PERT is a method to analyze the involved tasks in […]

By |July 27th, 2013|Categories: Product Management||0 Comments

Last Responsible Moment: The Truth About It

The principle of doing things in the last responsible moment on face value looks a dangerous proposition, especially for those who believe in getting things done well in advance. I had to fairly do some research to understand what this principle actually says and if it at all holds any water.

Kas Thomas from Big […]

By |July 27th, 2013|Categories: Lean and Agile Philosophy||0 Comments

User Stories Applied: Book Review


I picked this book from the local library after being overwhelmed by glorious reviews from every respectable product management blog that I had subscribed to.

It is prescribed as an essential part of a Product Manager’s Toolkit by many.

Every startup worth its salt has being prescribing its prospective hires to have read the book multiple […]

By |July 27th, 2013|Categories: Books||0 Comments

Understanding the Kano Model

The Kano Model is a simple XY axis that compares product investment with customer satisfaction. It primarily differentiates between basic features and delightful features.

The model was developed by Noriaka Kano in the 1970s and 1980s while studying quality control and customer satisfaction.

It challenges the conventional belief that improving every aspect of your product or service leads to […]

By |July 27th, 2013|Categories: Product Management||0 Comments

Traits of a good product manager

Product Manager are typically responsible for defining and analyzing market conditions for a product, and discovering and quantifying the problems that the product must solve for the market. They are the “what” and “why” folks. They research customer needs and develop sales and marketing plans that will increase product awareness and get the product […]

By |July 27th, 2013|Categories: Product Manager||0 Comments

05: Souad Marie on the Challenges of a New PM, Winning the Respect of the team, ecommerce secrets & more

By |July 27th, 2013|Categories: Uncategorized||0 Comments

Getting to the Top in Product Marketing and Product Management

This is one of the best panel discussions on Product Marketing and Product Management conducted by Stanford Graduate School of Business many moons ago. Though the world has moved from waterfall model to agile, the basic tenets of product management remains the same.

The speakers are Rita Iorfida, VP Products, Liquid Engines; Rich Mironov, former […]

By |July 27th, 2013|Categories: Product Management||0 Comments

The Design of Everyday Things course by Don Norman

Having worked in a product-centric domain for close to ten years, I had always heard the book, The Design of Everyday Things being mentioned with great reverence. Donald Norman, who is an academic and an authority in the field of cognitive science, design, and usability engineering, and the founder/consultant of Neilson Norman group is […]

By |January 24th, 0214|Categories: Uncategorized||0 Comments