Yours Productly – A podcast channel for product managers

Through this podcast interview series, I speak to product leaders all across the world and learn from how they build and manage world class products. Over the course of past several months I have interviewed people like Steve Johnson, Shardul Mehta, Prabhakar Gopalan, Mike Smart, Michael Eckhardt and many others. One of the important segments of my podcast interviews are ‘war stories’, where I ask my guests to narrate case studies where they solved the most challenging problems as product managers. I also ask my guest to provide books recommendations that may have shaped their careers.


About Ravi

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So far Ravi has created 120 entries.

How do you access product opportunities?

The core force driving companies that build products and services is identifying and accessing product opportunities.

A product opportunity exists when there is a gap between what is currently on the market and the possibility for new or significantly improved products that result from emerging trends.

In the article on What Drives New Product Development, Jonathan […]

By |September 15th, 2013|Categories: Uncategorized||0 Comments

How important is domain experience for a product manager?

The truth is many product managers are hired exclusively for their domain experience, and I do think that there a few products where domain experience is truly essential. However, this is an exception than the rule.

Marty Cagan in his book says that it can be dangerous for a product management to have too much […]

By |September 9th, 2013|Categories: Uncategorized||0 Comments

So, where do you find a good product manager?

From Marty Cagan’s book, Inspired.

I listed out the traits of a good product manager in a previous post. After reading the list of traits and skills, you may be thinking that such people are extremely rare. Good product managers are a rare breed.

There are different schools of thought on recruiting product managers. Many companies […]

By |September 9th, 2013|Categories: Product Management||0 Comments

Co-relation between Budget and Product Strategy

Most product companies begin their entire direction towards a new product investment with a strategy document. It’s the most important piece of document that cements the vision and direction at one place. It acts as a guiding light for the entire product team.

However, the most important dependency on product strategy is its budgetary limits. […]

By |August 18th, 2013|Categories: Uncategorized||0 Comments

On Story-Writing Workshops

A story-writing workshop is a meeting that includes developers, users, the product customer and other parties who can contribute by writing stories. During the workshop the participants write as many stories as they can. No priorities are associated to the stories at this point.

A story-writing workshop is known to be the most effective way […]

By |August 17th, 2013|Categories: Lean and Agile Philosophy||0 Comments

What is Cohort Analysis and why it is important?

I came across the term Cohort Analysis for the first time when I read Eric Ries’s Lean Startup and the concept seemed very powerful fundamentally especially in the context of web based products. And since the world is moving from desktop to the cloud, it seemed like an important concept to grasp. Therefore, I […]

By |August 13th, 2013|Categories: Product Management||0 Comments

How do you measure a product manager?

Paul Young  and Rich Mironov shared illuminating posts last week  on how to measure a product manager.  I also read about the same topic in the book, Inspired by Marty Cagan. That gave me a fillip to write on the same topic borrowing and adding on to their thoughts.

I have asked this question before to many people […]

By |July 28th, 2013|Categories: Product Manager||0 Comments

What does a product manager do?

Product Management is the intersection between business, technology and user experience. A good product manager must be:

Experienced in at least one
Passionate about all three
Conversant with practitioners in all.


Product Management is above all else a business function, focused on maximising business value from a product. Product Managers should be obsessed with optimising a product to […]

By |July 27th, 2013|Categories: Product Manager||0 Comments

Who is a Product Champion?

Product champions often play a major role in facilitating entrepreneurial behavior and innovation within organizations. Without the influence and efforts of these entrepreneurial champions, many organizational initiatives would not be successful.  Through this article, Alok Chakrabarti delineates the role of a product champion in product innovation.


By |July 27th, 2013|Categories: Product Manager||0 Comments

Desmystifying ISVs, VARs,OEMs, and SI

After all these years in the industry, I still struggle to understand with precision the distinction between an ISV, a VAR, OEM, and an SI. These terms are used generously in any industry especially in the realms of sales and marketing.

With this post, I intend to settle my confusions once and for all.

With my […]

By |July 27th, 2013|Categories: Business, Product Management||0 Comments

Overview on User Stories

What is a user story?

Describes functionality that will be valuable either to the user or purchaser of the system.

They are composed of three aspects:

A written description of the story used for planning and as a reminder
Conversations of the story that serve to flesh out details of the story
Tests that convey and document details and […]

By |July 27th, 2013|Categories: Uncategorized||0 Comments

On Writing User Stories

A good story is:

Valuable to users or customers




Care should be taken to avoid dependencies between user stories.

Dependencies lead to prioritization and planning problems.



Stories are negotiable. They are not written contracts or requirements that the software must implement.

Because story cards are reminders to have a conversation rather than fully detailed requirements themselves, they do not […]

By |July 27th, 2013|Categories: Uncategorized||0 Comments

What’s a PERT chart?

The Program (or Project) Evaluation and Review Technique, commonly abbreviated PERT, is a statistical tool, used in project management, that is designed to analyze and represent the tasks involved in completing a given project. First developed by the United States Navy in the 1950s, it is commonly used in conjunction with the critical path method (CPM).

PERT is a method to analyze the involved tasks in […]

By |July 27th, 2013|Categories: Product Management||0 Comments

Last Responsible Moment: The Truth About It

The principle of doing things in the last responsible moment on face value looks a dangerous proposition, especially for those who believe in getting things done well in advance. I had to fairly do some research to understand what this principle actually says and if it at all holds any water.

Kas Thomas from Big […]

By |July 27th, 2013|Categories: Lean and Agile Philosophy||0 Comments

User Stories Applied: Book Review


I picked this book from the local library after being overwhelmed by glorious reviews from every respectable product management blog that I had subscribed to.

It is prescribed as an essential part of a Product Manager’s Toolkit by many.

Every startup worth its salt has being prescribing its prospective hires to have read the book multiple […]

By |July 27th, 2013|Categories: Books||0 Comments

Understanding the Kano Model

The Kano Model is a simple XY axis that compares product investment with customer satisfaction. It primarily differentiates between basic features and delightful features.

The model was developed by Noriaka Kano in the 1970s and 1980s while studying quality control and customer satisfaction.

It challenges the conventional belief that improving every aspect of your product or service leads to […]

By |July 27th, 2013|Categories: Product Management||0 Comments

Traits of a good product manager

Product Manager are typically responsible for defining and analyzing market conditions for a product, and discovering and quantifying the problems that the product must solve for the market. They are the “what” and “why” folks. They research customer needs and develop sales and marketing plans that will increase product awareness and get the product […]

By |July 27th, 2013|Categories: Product Manager||0 Comments

05: Souad Marie on the Challenges of a New PM, Winning the Respect of the team, ecommerce secrets & more

By |July 27th, 2013|Categories: Uncategorized||0 Comments

Getting to the Top in Product Marketing and Product Management

This is one of the best panel discussions on Product Marketing and Product Management conducted by Stanford Graduate School of Business many moons ago. Though the world has moved from waterfall model to agile, the basic tenets of product management remains the same.

The speakers are Rita Iorfida, VP Products, Liquid Engines; Rich Mironov, former […]

By |July 27th, 2013|Categories: Product Management||0 Comments

The Design of Everyday Things course by Don Norman

Having worked in a product-centric domain for close to ten years, I had always heard the book, The Design of Everyday Things being mentioned with great reverence. Donald Norman, who is an academic and an authority in the field of cognitive science, design, and usability engineering, and the founder/consultant of Neilson Norman group is […]

By |January 24th, 0214|Categories: Uncategorized||0 Comments