About Elizabeth Burstein
Elizabeth is a principal at Mohr Davidow Ventures, where she focuses on investments in consumer marketplaces, retail innovation, digital health, and enterprise automation. Elizabeth started her product management career working on LinkedIn Recruiter, LinkedIn’s highest revenue generating product. Key launches included an overhaul of thehomepage, the first mobile recruiting app, and CheckIn for university career fairs. She then transitioned to the consumer side, where she led the redesign of LinkedIn’s desktop homepage and messaging product. The latter was one of the most impactful page redesigns in LinkedIn’s history, having 5x’d feed connections and 15x’d feed follows. Liz also served on the Patent Council and received 4 US patents for the technologies behind these launches.
Liz previously worked as a patent engineer at Schox Patent Group and Osha Liang LLP, where she wrote patents, participated in USPTO interviews, and authored her own patent app in the e-commerce innovation space. When studying Computer Science at Stanford University, Liz pursued her passions in health tech at the Stanford Genome Technology Center and Blau Lab for stem cell research. Her senior project on ad hoc mesh networking received the Apple Innovation Award and a Google grant for future development. She also served as Editor-in-Chief of the Stanford Scientific Magazine and President of Stanford’s Cap and Gown Society.
Questions for Elizabeth
- Help us understand your current role at Wild venture partners and Mohr Davidow ventures?
- What stage of startups do you focus on?
- Tell us a bit about your PM/VC transition. How and why did you make that transition?
- What did you learn as VC that you didn’t learn in product?
- You recently co-hosted Product Sync a meet-up with Silicon Valley’s top notch product managers and entrepreneurs from companies like Airbnb, Shyp, Uber, TripAdvisor, LinkedIn,, and you shared with them a framework called Traction Gap. Tell us more about Traction Gap framework?
- In the framework you you define traction gap as the gap between IPR (Initial product release to MVT (minimum viable traction). What do you mean by minimum viable traction? Is this similar to product-market fit?
- Traversing the traction gap, you mention about MVR, minimum viable repeatedly. What does it mean?
- You mentioned about Team architecture as am important element in startup success, What are some of your hiring advice be for startups?
- What is your product philosophy?
- You guys made an impressive redesign for Linkedin and it was featured in TechCrunch, Re/Code, etc. and you were the PM for that redesign. It’s not an easy job to redesign the home page of a site, which has 400 million members. You wrote a blog post on that experience and the blog became viral too. Could you share with us the entire story.
- What are some of the books that may have shaped your product career?
- What according to you are the vital few skills that product managers cant do without?
- Traction Gap Framework: http://wildcat.vc/wp-content/uploads/2016/06/WildcatVC_TheTractionGapFramework_WhtPpr.pdf
- Linkedin”s Home page overhaul effort that Elizabeth led: https://www.linkedin.com/pulse/theres-place-like-home-tips-tricks-your-homepage-elizabeth-burstein?trk=prof-post
- Books recommended by Elizabeth: