About Marty

Marty Cagan is the author of two editions of Inspired and founder, partner at Silicon Valley Products Group. The first edition of Inspired is known to be the Bible for product management practitioners. One of the questions I often ask my guests is the books that they would recommend for my fellow listeners and the book that is number 1 in recommendations in Inspired. Marty has been an industry veteran for several years having held executive level positions at major Silicon Valley firms like HP, Netscape and eBay.  Through Silicon Valley Product Group (SVPG) he shares lessons learned and best practices about how to build innovative products customers love.As part of his work with SVPG is an invited speaker at major conferences and top companies across the globe. I have wanted to have Marty Cagan appear on my podcast channel for a long time. After trying many times before and being out of luck, I finally got lucky to have him in the show.









Questions for Marty:

  • You wrote Inspired in 2008, which became hugely popular and still is a go-to-book for product professionals all around the globe. What made you write another book with the same name?
  • I read the book end to end and was blown away with so much insights. So for teh audience, let me share about how the book is structured. The book has 5 parts to it:
    1. Part 1: Lessons from top tech companies
    2. Part 2: The Right People
    3. Part 3: The Right Product
    4. Part 4: The Right Process
    5. Part 5: The Right Culture
  • My next question is on the parts of your book: People, Product, Process, Culture. Are these the most important building blocks in a product company according to you?
  • In the book you made a point,  that there was a tremendous difference between how the best companies produced products and how most companies produced them. What are differences?
  • Is the way products are managed different in different kinds of companies: startups, growth companies and enterprise. 
  • What are the characteristics of a strong PM?
  • Tell us a bit about product leadership. What are important constituents to form product leadership in an organization – the likes of Head of Product and Head of Technology.
  • In your experience, What are the root causes of failed products?
  • Chapter 23 is titled, The Alternative to Roadmaps. You mentioned about the two-drivers for old-style roadmaps and any new roadmap that replaces the old style should address the two drivers. What are the two drivers?
  • And then I would like you to explain the concept of high-integrity commitments, to replace the need for committing to a hard date.
  • What are the benefits of high-integrity committments?
  • Quick question on OKRs. OKRs are more popular in startups and growth companies. Have you seen adoption of OKRs in large enterprise where the speed of change is often slow and glacial.
  • Let’s discuss the most important theme in your book: Product Discovery. Help us understand the importance of product discovery and why it has become the flavour of the season.
  • How can product companies becomes better at product discovery.
  • I thoroughly liked the chapter, Good Product Teams Vs Bad Product Teams. Do you want to summarise the important differences between the two.