About Ted Rubin

Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators in March 2009 started publicly using and evangelising the term ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011.
Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015.
Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo!
Ted is on advisory board of is on the Advisory Boards of Aptaris, Blue Calypso, Brand Innovators, Crowdsourcing Week, Dynamic Signal, OpenSky, and SheSpeaks.


Show Notes: 

5:00: Introduction of Ted Rubin

10:40: You worked with Seth Godin. Share us a bit about your experiences working with Seth?

20:00: What is the secret of your energy and passion?

23:30: What is the concept of Return on Relationship? 

31:30: What do you mean when you say, “We don’t need to fit our world to digital, we need to fit digital to our world”?

34:00 How companies can be good listeners online?

36:00 What are some of the companies who are good at listening digitally?

42:00: How can small companies manage social when they cannot afford to have dedicated teams?

46:00: What do you mean by adopting a social mindset?

49:00 What are some of the books that have shaped you professionally over the years?

Books recommended by Ted: 

  • How to Make Friends and Influence People by Dale Carnegie
  • All books by Seth Godin
  • Never Eat Alone by Keith Ferrazi
  • Gary Vaynerchuk’s books
  • Human 2 Human by Brian Kramer